Apple’s release of the new iPad has caused a stir well beyond the product itself. It seems several lessons are emerging based off this new launch:
- Marketing circles are reeling over how Apple created buzz without saying a word.
- Revisited are lessons on researching customer segment reactions when naming a product.
But this release also highlights the continued emergence of the “Good Enough Revolution,” where feature-rich products are being replaced by lower-cost straightforward ones.
Compared to standard personal computers, there are a lot of things the iPad can’t do, and while it wasn’t intended to replace Macs or PCs, many are saying their next computer will be an iPad – it is good ‘nuff for what customers need.
