Customer Service Buzz

We’ve all been there.  Endless circles, no clear directions on how to get out, choices that are appealing but aren’t quite what you’re looking for.  No, I’m not talking about your last trip to Ikea.  I’m talking about IVR h*ll. 

Let’s face it: even if you have the best IVR around, your customers probably inwardly groan as soon as they hit your intro message.  What I’ve found in helping companies with IVR design is usually some very quick fixes exist to help alleviate at least some of the pain that customers associate with the IVR. 

According to CCC data, the two statistically significant drivers of customers experience related to the IVR are speed and ease of use.  Customers are saying to you, “make it quick and painless, please!”  Just like our work on customer effort in the live phone channel – eliminating unnecessary effort is the key.  Read More »

At CCC we recently completed our annual performance reviews, and it’s gotten me thinking about talent.  More specifically, our high-potential talent and how to keep them around.  Sure, some folks tell me career options are limited in the service world – and there’s ‘healthy’ attrition of individuals who aren’t good fits.  But our top frontline staff, the ones who can just get it done – don’t we want to do everything in our power to keep them?

And the news from one of our sister programs, the Corporate Leadership Council (CLC), isn’t good.  In a recent article in the Harvard Business Review, their study of over 20,000 ‘emerging star’ employees found some startling facts:

• 1 in 3 high-potential employees are disengaged from their job – and are far less productive as a result
• 1 in 4 intends to leave their current company within the next year
• 1 in 5 see a misalignment between what the company wants and their own personal aspirations

Sound scary?  Well, it definitely got my attention.  And it got me thinking about what we can do to swing these statistics back in our favor. Read More »

Ask any organization how to achieve customer centricity, and cost figures immediately come to mind.  Dedicated teams, comprehensive surveys, high-end analytics systems—it’s an expensive proposition.

A company recently asked what it means to be more customer centric, and the thought exercise resulted the company vowing to take a “back to basics” approach.  In fact, organizations with large and small purse strings alike should take the basics to heart before extensive investment.

So what exactly do we mean by “back to basics”?  There are many considerations, but among the most powerful: Simply ask the customer.

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I recently worked with a member to determine optimal service organizational structures and staff counts.  I began my research with our new benchmarking data for 2009, attempting to find relationships between center staff size and various productivity and quality metrics.

The most concerning relationship I found was a strong correlation between larger staff size and a higher average number of contacts to resolve issues.

While this was a quick-hit analysis, and not an intensive deep-dive, I believe it highlights one of the most difficult challenges larger centers face: decreased individual ownership of issues, leading to unnecessary repeat contacts.

While we don’t have a comprehensive model to understand why this relationship exists, my hypothesis is that larger operations, foster a “just a number” mentality among staff.  The outcome: reps believe if they don’t give 100% one day (but still passably handle calls, meet QA requirements, etc.) they’re doing their job, especially as it pertains to the thousands of customers who have issues.

I know you’re asking, “Brad, are you suggesting we get smaller?”  Let’s be realistic here – that’s not going to happen. But, I do think you should be asking, “How do I make my center feel smaller?” Read More »

When you step in the elevator at work, what’s everyone doing?  No, I’m not talking about that awkward shuffle to maintain appropriate spacing… Everyone is on their mobile device. Checking e-mail, reading the news, texting.

It’s habitual for me and I’m not alone. Say a friendly “hi” to a co-worker? Nope, gotta get rid of these e-mails burning up my inbox before the third floor. Yes, it’s pathetic.

Welcome to the era of the truly mobile customer.

It’s an understatement to say that we struggle to keep pace with how customers interact with our businesses. Six years ago, I remember advising companies to dive (not just dip a toe in the water, but a cannonball plunge) into self-service.

At the time, self-service portals were nothing more than glorified (and quite stale) FAQs. Most service organizations had minor input into this largely marketing-owned channel. The “call center” think about self-service? Please.

Just as we got serious about getting customers to the web, CCC data highlighted that need to shift focus away from migrating customers to self-service channels, toward getting them to stick in those channels. We discovered that nearly 60% of all phone contacts traveled through the web enroute to the phone, and yes, customers now value self-service just as much as live service. That study was another signal that we’re still playing catch-up with customers.

Last week, I read a startling finding – for the first time, customers are using cellular networks more for data exchange than voice.  Read More »

My colleagues and I travel a lot for our jobs.  Not like “George Clooney in Up in the Air a lot”, but quite a bit.  And one of my peers who was traveling in Europe recently was a victim of the volcanic ash cloud disaster that impacted so many travelers.    

By the way, if you haven’t been paying attention, the volcano that erupted in Iceland has disrupted air travel at least three times in the past month or so, and as recently as just a few days ago.  

Alright, so my friend was stuck in France and it literally took trains, busses, a ferry ride and one plane trip to ultimately return to the States, and in his seven days of travel he had multiple daily interactions with contact centers. Unfortunately, he reported that most of the organizations he interacted with were woefully unprepared for handling this event, had massive wait times, and provided little in the way of resolution. 

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Needless to say (especially living in Washington, DC) it’s hard to find a conversation topic that elicits the same reaction from everyone.  But my experience working in customer service reveals one commonality across all ages, nationalities, races, and eye colors:  If you tell someone you work in customer service, they’ll tell you their latest call center catastrophe. Your former classmate was transferred four times before he found out why his computer screen went blue.  Your aunt could have swept the floors of Madison Square Garden in the time it took her cable company to pick up the phone.  And all your friend’s husband wants to know is what it takes to talk to a human being.  Like it or not, these stories reflexively pour out whenever we answer the inevitable question, “What do you do?”

Our industry certainly receives a disproportionate share of public scorn.  But thankfully, some comedians channel this frustration into something funnier than the typical cocktail party venting session.  Which brings me to my question: What’s the funniest customer service scene you’ve ever seen? (learn about my favorites after the jump)

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It’s an interesting conundrum: Give staff time and focus to cultivate relationships and they still revert to their old transactional behavior.

What gives?

Recent conversations with B2B companies suggest that despite dedicated, top-tier account teams and lengthy training workshops on relationship building, companies still don’t see the quality of customer relationships improving.

Read More »

It’s college graduation time, and that means the inspirational commencement speeches will start to circulate in the press—providing tips on everything from wearing sunscreen to pursuing your passions.  Most college grads will, I’m sure, feel confident their four years of studies have prepared them well for whatever life offers them.  

On the flip side, what about the folks who shunned the classroom for a  “real world” education?  Turns out that some of them have been pretty successful too.

Time Magazine recently published a list of the Top 10 College Dropouts, pointing out that several wildly successful individuals never got their diplomas.  Some names on the list are predictable: Bill Gates and Steve Jobs, to name two.  A few others were news to me: Tom Hanks left school to become a theater intern, and Harrison Ford abandoned his philosophy studies to try acting.

Certainly the reputations of these people makes one at least momentarily pause to reconsider the time and expense of higher education as a necessary component of success.  What is it about experiential, non-classroom learning that drives similar outcomes? Read More »

Service organizations are at the center of VOC, and unlike our counterparts in marketing and market research, we don’t have to ask for it! Yes – that was a bit of sugar-coating the type of VOC we’re most exposed to in service interactions, but the truth is that we have access to tremendous VOC.

As enterprise receptivity to customer voice increases, it’s noteworthy how often I’m asked about improving the customer experience beyond the basics. It’s almost as if VOC initiatives that don’t include the words “innovation,” “customer insight,” and “unstated needs” are insufficient. My advice? Careful putting the cart before the horse.

There is a greater degree to which service organizations can augment R&D or marketing efforts on innovation and unstated needs analysis, but let’s make sure we’re getting the basics right first. Based on several of our best practitioner’s insights, here are three questions you should consider: Read More »