As customer service leaders, we’re constantly interacting with internal business partners—coordinating support for new product launches and marketing campaigns, troubleshooting product issues, you name it. But what’s the right way to engage the business? Is it better to build relationships with them or challenge them? What’s the right posture?
While conventional wisdom would suggest that relationship building is the way to win over a customer, some recent research from our program for sales leaders, the Sales Executive Council, suggests that high-performing sales reps take a very different approach to engaging customers.
When we think about our interactions with business partners, it’s actually not that different from sales. More often than not, we’re trying to sell a perspective, aren’t we? For instance, maybe we’re getting flooded with calls on a particular issue and we need the business to fix the upstream problem so that customers don’t need to call in about it. The business doesn’t have to listen. They’ve got competing priorities of their own—different things that are vying for their time, attention, and budget—so we’ve got to sell them on taking action. This is why the SEC findings are so interesting to us in CCC. Read More »

Senior executives who are effective at talent management generate up to 7% more revenue than their less dedicated peers. Unfortunately, more than 80% of executives are either uncommitted to talent management, ineffective at it, or worse—both. 

Note: This post is the final installment in a four-part series based on CCC’s research, “



