(This is a guest post by Victoria Koval of the Sales Executive Council, our sister program for sales leaders and their teams. It builds on Jacob’s popular post that discusses ways to eliminate the word ‘no’ from your rep’s vocabulary.)
Think about how many times and ways a customer says “no”… There is the “matter-of-fact no” ( I am not interested in this offer); there is the “no-without-no” (I’ll contact you myself when I am ready to make a decision); there is the
“passing-the-buck no” (The decision is out of my hands now); there is the “maybe-yes no” (I’ll have to check my calendar) and the “restraining-order no” (For the last time, no).
While searching for more examples (and for my own amusement), I Googled “how to say no.” As I looked through the more than 206,000,000 results, I learned how to say NO in over 520 languages and how to come up with 100 Excuses to Say No (my favorite one: “because my subconscious says no”).
The all-mighty Internet taught me how to say no to bosses, relatives, friends, co-workers and pushy sales people, but it had little to say about how to push back on customers. Is that because we’ve been brainwashed that the customer is always right?
Maybe…But, unless you’re running a charitable foundation, saying no is a critical skill, especially now. In the current economy, customers feel entitled to more discounts, more customization and less risk, and they don’t hesitate to ask for more. Read More »