In our ROI-driven world, apparently museums are the latest organizations to assess the value they provide to visitors.  Pressed by increasingly frugal donors to demonstrate the effectiveness of their investments, museum staff are trailing art lovers through exhibits, observing them enjoy paintings.

While perhaps bizarre to some, or even a bit big brother-ish, the truth is that the service and support world can actually learn a thing or two from these art museums, particularly as relates to self-service channels. 

What these museums are examining is time spend—and using it a proxy for the quality of the visitor experience.  Too little time in a gallery (less than one minute, specifically) means a visitor is just rushing through and not absorbing much.  Several minutes could be a sign that the visitor is really engaging with the art.  Or it could indicate visitor confusion with unwieldy art descriptions.

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This post draws from a story first presented by our sister program, the Marketing Leadership Council, in their blog Wide Angle.

The U.S. is in a kind of tough place right now.

• Unemployment is hovering around 10%, not only idling millions of workers but keeping millions more stuck in jobs they don’t like
• It’s shaping up to be the hottest summer on record in many parts of the country
• To top it all off, traffic is getting worse as local governments run out of money to invest in public transit and new roads.

Add these (and many, many other) factors up, and it’s no secret why your average American is a little on edge these days.

So when JetBlue flight attendant Steven Slater made a dramatic exit from his job recently, delivering an expletive-laced tirade to passengers over the intercom before grabbing beer from the service cart and sliding down the plane’s emergency chute, it wasn’t surprising when he became something of a cause celebre. A Facebook fan group established after the news broke now has more than 200,000 fans, and there’s talk of a legal defense fund (Slater was cited for public endangerment). Slater has been hounded by reporters and paparazzi since being released on bond, and his relatives have made the talk-show rounds. Read More »

CCC wrote a blog post for Harvard Business Review’s blog on customer preferences for self-service, research with which CCC members are most likely familiar (click here to read the research).  What members might not be as aware of is the visceral reaction this finding has sparked across the customer world.  Over the past 48 hours, since the post went live, it has been the #1 most viewed item on the HBR site and has garnered 60 comments on HBR and an additional 58 comments on YCombinator.  What’s more, it’s been Tweeted on more than 800 times around the world.

[5 Aug. update: the post has been live for a week now, with more than 80 comments on the HBR site and over 1,000 Tweets worldwide.  The blog remains one of the most frequently read pieces of content on the site, currently ranked #3.] 

As a service leader, you owe it to yourself to review not just this post, but the comments which it sparked.  You are sure to find some eye-opening customer stories and reactions that will dial up the urgency for you and your team as you consider how to improve the customer experience.

Here’s a sampling of the reader comments: Read More »

I’m sitting at the airport waiting for a flight to Minneapolis where I’ll be attending a few CCC meetings.  I’m at gate B72.  Coincidentally, the flight at the adjoining gate—B74—is also going to Minneapolis (different airline).  The flights are scheduled only 10 minutes apart; I’m leaving on Airline A at 11am, and Airline B next door leaves at 11:10. 

Here’s where it gets interesting: although my flight is listed “on time,” Airline B is boarding the plane already—the one that is supposedly leaving 10 minutes AFTER my flight.  General confusion is breaking out at my gate.  One guy says the gate agent told him our flight is delayed—the plane won’t arrive for 20 minutes.  The people on my flight are now glaring at the gate agent—who has not made a peep—as we watch Airline B prepare to depart. 

This is an unfortunate situation, and one that could have been mitigated with up-to-date information.  (Incidentally, the announcement has been made that our flight is delayed and we should NOT try to board next door.  Now people are asking why the flight is still listed “on time.”) Read More »

This week marks the official release of the Customer Effort concept into the “wild” with the publication of our article, entitled “Stop Trying to Delight Your Customers,” in the July/August issue of Harvard Business Review.  If you haven’t seen the article, feel free to download a complimentary copy.  You will also find some cool podcasts and our Customer Effort Audit tool available to download.

As you’ll read in the article, our research shows that “delighting” the customer—in other words, going above and beyond—yields only marginal additional loyalty from the customer. 

We also found that customers are four times more likely to leave a service interaction disloyal as compared to loyal, and the primary thing companies can do to mitigate this disloyalty in the service channel is to focus on reducing the effort customers must put forth to get their issues resolved. 

Put succinctly, loyalty in the service environment is a matter of reducing effort, not delighting the customer. Read More »

At CCC we recently completed our annual performance reviews, and it’s gotten me thinking about talent.  More specifically, our high-potential talent and how to keep them around.  Sure, some folks tell me career options are limited in the service world – and there’s ‘healthy’ attrition of individuals who aren’t good fits.  But our top frontline staff, the ones who can just get it done – don’t we want to do everything in our power to keep them?

And the news from one of our sister programs, the Corporate Leadership Council (CLC), isn’t good.  In a recent article in the Harvard Business Review, their study of over 20,000 ‘emerging star’ employees found some startling facts:

• 1 in 3 high-potential employees are disengaged from their job – and are far less productive as a result
• 1 in 4 intends to leave their current company within the next year
• 1 in 5 see a misalignment between what the company wants and their own personal aspirations

Sound scary?  Well, it definitely got my attention.  And it got me thinking about what we can do to swing these statistics back in our favor. Read More »

When you step in the elevator at work, what’s everyone doing?  No, I’m not talking about that awkward shuffle to maintain appropriate spacing… Everyone is on their mobile device. Checking e-mail, reading the news, texting.

It’s habitual for me and I’m not alone. Say a friendly “hi” to a co-worker? Nope, gotta get rid of these e-mails burning up my inbox before the third floor. Yes, it’s pathetic.

Welcome to the era of the truly mobile customer.

It’s an understatement to say that we struggle to keep pace with how customers interact with our businesses. Six years ago, I remember advising companies to dive (not just dip a toe in the water, but a cannonball plunge) into self-service.

At the time, self-service portals were nothing more than glorified (and quite stale) FAQs. Most service organizations had minor input into this largely marketing-owned channel. The “call center” think about self-service? Please.

Just as we got serious about getting customers to the web, CCC data highlighted that need to shift focus away from migrating customers to self-service channels, toward getting them to stick in those channels. We discovered that nearly 60% of all phone contacts traveled through the web enroute to the phone, and yes, customers now value self-service just as much as live service. That study was another signal that we’re still playing catch-up with customers.

Last week, I read a startling finding – for the first time, customers are using cellular networks more for data exchange than voice.  Read More »

At a dinner party recently, a friend who is a high school English teacher lamented that his students often google answers to their English homework rather than take the time to read.

Of course plagiarism is terrible and it’s critical to teach students skill development through hard work, but another friend questioned his logic: “Is knowledge of an English passage that important?  Aren’t search skills critical as well?”

You can imagine the direction of conversation from here—the table was evenly split among liberal arts and math/science majors—but applying this thought to a service and support environment, it’s an interesting question: Do we need to train staff in critical thinking or do we simply need to provide better access to the answers?
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CCC is kicking off our latest research project.  As with the beginning of every research project, we have a lot of questions right now, along with a few strong opinions.  And while we explore this subject in more depth across the next few months, I thought it might be a good idea to share some preliminary thoughts and begin to gather feedback.

So…what will be the future of quality assurance (QA; a.k.a. quality monitoring)?  Well, to answer that question, we need to first understand what our current state is.  A few things here:

Click to Enlarge | What is the Focus of Your QA Scorecard?

1. A legacy focus on productivity: Although most companies have shifted the majority of their focus to quality rather than productivity, many QA processes are still aligned to a cut and dry mindset that is very reminiscent of “just do it” productivity KPIs. In fact, a recent CCC survey revealed that 64% of companies use regimented performance criteria for QA (as opposed to encouraging a more tailored experience).  In other words:  Did the rep use the proper greeting?  Check.  Say the customer’s name?  Check.  Identify a sales opportunity?  Check. Read More »

While reading The Economist last week, the cover story on developing countries and innovation caught my eye.  The gist of the article: developing countries are not just low-cost sources of labor, but are in fact increasingly the source of product and service innovation.  Everything from Kenya’s leading use of money transfer by mobile phone to Bharti Airtel’s partnership with competitors to share radio towers was mentioned. 

This idea got me thinking more specifically about the service organization.  No, not about offshoring or outsourcing implications, although Dan has written on that topic recently.  I actually started thinking about times when new ideas come from previous unexplored or even unlikely sources.  Just like the world is waking up to the insight potential within developing countries like Brazil and India – service leaders are beginning to realize the untapped ability of their frontline reps to bring new ideas to the business. Read More »