Myers-Briggs, DiSC®, Insights, HBDI. All of these programs (and others like them) introduce the concept of individual personality styles & assist learners to not only understand their own personality style, but also those of the people around them. The outcome of these programs? The ability to understand how your own personality interacts with other personality types.
This skill, being able to recognize and “flex” to other personality types, can have tremendously positive results in service organizations including boosts to employee engagement & customer experience, improved coaching interactions, and financial benefits, too, like reduced callbacks and better selling success.
I’ve worked with hundreds of companies in workshops around the world to train trainers on these techniques, and the enthusiasm for this approach to service is universally positive. Companies rarely have difficulty justifying the implementation of personality-based service and the rollout of the training is not only engaging and exciting, it’s a heckuva lot of fun, too! But getting this personalized service approach to stick has been a challenge for some.
So how do you make this behavior stick?

My favorite American football team, the
Last week a manager at a member company told me, “We’re having trouble making consistent decisions about terminating staff. How do you know when you’re overinvesting in one person, to the detriment of the rest of the staff, and you should just let someone go?”



While creating CCC’s recent Train-the-Trainer seminar for improving supervisor coaching skills, we developed a number of role play exercises to help illustrate just what world-class coaching looks like. We had exercises that taught things like active listening skills and tailoring coaching to personality/learning styles, to name just a couple. And I have to say, coming up with the role play scenarios and instructions was challenging! Not only is it hard to come up with realistic examples, but it is tricky to make sure that role plays are both:

