One of the main benefits of working at the Corporate Executive Board (CEB) – CCC’s parent company – is that I
get to learn what is going on in other corporate functions and keep pace with changing priorities and new challenges.
Because, everything is inter-connected after all – right?
So, I read with great interest our latest Executive Guidance for 2012 on Assessing Global Readiness: Adapting the Corporate Core to New Markets.
We have increasingly heard about service organization globalization – especially as customers become more global and companies extend their reach – whether it’s questions about how to serve local markets, setting up new contact centers, working with third-party partners, or otherwise operate globally.
Serving global customers in their local markets is on the rise – but it isn’t especially anything brand new to us in the service organization. We’ve seen our organizations become more global as our customers are become more global – requiring service and support in their local markets, not just in a few centralized locations.
But, what our colleagues at CEB found was that while most companies focus on market-level investments to grow globally – they do not also work to align corporate center functions (like Finance, HR, Research, Legal, and IT) with these global goals. So, while service organizations may be trying to serve customers globally – we may feel like our internal processes are holding us up.
So, what’s happening? Well, CEB found five big barriers to successful globalization and six things leading companies do to overcome these barriers and have an effective corporate core that will successfully grow globally. Read More »






