Sometimes we have to tell people the last thing they want to hear: “No.”
Just think about your reaction when someone tells you no. You get defensive immediately, right? No one likes to be told they can’t do something – and your likely response is to start an argument to prove you’re right (and the person who told you no is wrong).
In your world, there are lots of reasons your frontline reps have to say no to customers. Sometimes it’s unavoidable. Sometimes it seems outside your reps’ control. But, what if you could actually eliminate the negative reaction your customers have when they are told no – just by making a few tweaks to your current approach? Read More »

