Customer Service Buzz

An article about remote reps caught my eye recently.  According to the article, remote reps amount to 7% of the total call center worker population in 2009, and the group is expected to grow by as much as 19% per year.  CCC’s data from its benchmarking database is strong as well, with about 13% of the companies surveyed using remote reps.

No doubt about it…and in case you’re still wondering…remote reps are here to stay.  Stories of “failed” programs are rare, and most companies have very positive experiences.  Commonly cited outcomes (when compared to brick and mortar operations) include:

• Better customer survey scores
• Higher productivity
• Lower turnover
• Environmentally friendly (This is a new one…we’ve recently heard some organizations publicize remote programs as a “green” initiative to cut the company’s carbon footprint—because fewer people are driving to work.)

CCC members, learn more about our remote rep research.

These benefits are great, but almost all of them are highly dependent on the reps you choose to staff the program.  If you hire the wrong type of rep, you’re investing time and resources into people likely to leave the job or, worse yet, stick around and be entirely unproductive.  When hiring remote reps, here are some things to consider: Read More »

I recently worked with a member to determine optimal service organizational structures and staff counts.  I began my research with our new benchmarking data for 2009, attempting to find relationships between center staff size and various productivity and quality metrics.

The most concerning relationship I found was a strong correlation between larger staff size and a higher average number of contacts to resolve issues.

While this was a quick-hit analysis, and not an intensive deep-dive, I believe it highlights one of the most difficult challenges larger centers face: decreased individual ownership of issues, leading to unnecessary repeat contacts.

While we don’t have a comprehensive model to understand why this relationship exists, my hypothesis is that larger operations, foster a “just a number” mentality among staff.  The outcome: reps believe if they don’t give 100% one day (but still passably handle calls, meet QA requirements, etc.) they’re doing their job, especially as it pertains to the thousands of customers who have issues.

I know you’re asking, “Brad, are you suggesting we get smaller?”  Let’s be realistic here – that’s not going to happen. But, I do think you should be asking, “How do I make my center feel smaller?” Read More »